There has to be an end result and collective value after investing in time and money on developing yourself. Not everyone cares about making themselves better to the extent of stretching out to get professional insight besides the personal input. You can’t be modeling self to just feel good about it. The goals for personal development could be as diverse as the individuals taking the journey. However the value you add on yourself should be converted to a brand, an identity that has sort themselves out of the ordinary. The punishing factor is that the results are not instant and if that’s the only focus then despair will take over soon
Personal Digital Branding is combining digital elements to positon the individual as a brand. Creating space and an identity to the individual. There’s something to share after putting in time and effort for personal development. This how we convert the efforts to a brand identity.
This is the personal input section. Where we try to take a different perspective on the individual and use the data to prepare a digital marketing flow.
- What problem are you solving?
Consumers don’t care about your Curriculum Vitae or your academics milestone. The problem that you are solving is where the interests close in. if this is cle[ar in your introduction then there is guarantee for attention.
This is the expected break down –
- What is the problem?
- Why do you do this?
- Why does it matter to me and others?
- Impact and significance of the problem.
- The art of telling your story.
This is the right time to tell who you are and highlighting your UVP
Here is the expected break down –
- What do you stand for?
- The human journey that got you here.
- What are you made of, the truths that you have gathered along the journey.
- Unique Value Proposition. What combination of your past present and what you can see in the future.
- How are you solving the problem?
This is the core branding point, showcasing the output of your totality. Make the solution as personalized as possible.
NB: There are different treatments on product and services.
- The journey of the solution.
- What have you done alone?
- How has other people’s input impacted the growth of the solution?
A brand’s identity is positioned by the areas of interests. This a breakdown on what you are bringing to the table, your strong areas that you can share with your consumers. This should be picked keenly. Phasing is about creating a duration to focus on a certain area/topic and communicate the objectives. This brings your digital brand alive and fresh. It’s the reason that your target audience with come back for more indulgence with your brand.
The only survival approach for any brand online is the ability to recycle audience. In Personal Digital Branding the reason anyone will find the unique touch in your work id when you personally participate in creating the content. This doesn’t mean you need to start learning graphics and digital marketing strategies no, it meant you have to be the source of the information and your team helps to repackage that according to the platforms.
Now that the individual understands the flow and details how does this reflected online?
A brand without a Digital marketing plan is a ship without a compass, rudder or flag: nobody knows who it is, where it’s going or why it even set sail.
A good marketing plan can set you up for success, identifying the right tools and messages to effectively reach your audience, better service to your clients and differentiate yourself from the competition.
Our digital marketing strategies are implemented in 6 main steps
No matter your product, service, or industry, there’s a way to leverage social media to gain insights into what your clients really want, how and when they make purchasing decisions, and what they need to know as they move along the buyer’s journey.
Branding- If you plan on utilizing all of your social media accounts for business or professional purposes, be sure to have a uniform branding across all your accounts! You want your audience to be able to find you, and if you have a different photo and username on Facebook than from LinkedIn, you might confuse your audience. Even if you don’t intend to use all the channels for professional purposes, you’ll help your potential clients be able to find you more easily on each network.
INTRODUCING THE BRAND ONLINE
The second phase is bringing the business closer and displaying the system that have you have put in place to the world. The basic introduction is stating what problem the business is solving. No one comes to search for a company online, clients come to look for solutions.
What do you while solving the problem?
It is intrinsic is to recognize and understand who your audience is. Ideally, you’ve created buyer personas and so know who you’re selling to and what they want. Know which social media they use, and consider the way they communicate. Pay attention to tone, frequency, style, and any other characteristics that could.
Why should a client choose you over your competitors?
This should stand out clearly in your introduction. Make it a short paragraph.
PRODUCT & SERVICE
The biggest failure for any brand in marketing is trying to sell the company generally as one. The reason here being that different consumers look for different products from your brand. It is also important to note that the client segmentation is different. The only way you can give your client satisfaction and confidence it’s them finding a lot of content on the very single item they are looking for. That inspires mastery and understanding of their needs.
Products: This are tangible outputs to the client and needs a different route compared to services. The product being physical the target consumer will be looking for this questions as they scroll through.
- What is the product, description?
- How is it made?
- How does it work?
- What happens after purchasing the product?
Services: This are non-tangible outputs for your client and the main target here is selling the experience. How is your service administered?
Consumer will be looking for this questions as they scroll through your online work.
- What is the service?
- How is it administered (the process)
- What impact is expected?
- What happens after purchasing the experience?
The term Digital marketing means that you are making a digital format of your brand to tell your stories. The term Digital means that all the content that you are using on your online campaigns have to be in a digital format.
Creating digital content will be achieved through the following services
- Editing & scripting.
- Graphics both static and motion.
At this stage the audio visual content previously created will be formatted for deferent social channels then amplified to get to its target. In this case being people who are shopping for homes, management services and valuing.
It will entail the following:
- Social channels & Website revamping and set up
- Paid Advertising
- Hashtags & Keywords
This stage mainly focuses on providing information and resources across all the social channels where it’s needed by the target audience to facilitate a smooth transition down the funnel.
This will entail the following:
A Targeted audience will be identified and marketed to across all the social channels. This will be done by paid advertising on social media and also organic sharing across various identified social groups.
Content will be created and disseminated to each channel. Each content will be formatted for each channel to ensure maximum reach.
Email marketing will be implemented at this stage and a mailing list will start being generated for future contact and remarketing
Customer care automation will be implemented at this stage, consistency across all channels in terms of providing the needed information and keeping all channels open for feedback and reviews. Email List from the previous dissemination stage will be used to maintain constant contact with the mailing subscribers and remarket to them in future and also to relay important information about your services and products.