The second phase is bringing the business closer and displaying the system that have you have put in place to the world. The basic introduction is stating what problem the business is solving. No one comes to search for a company online, clients come to look for solutions.
What do you while solving the problem?
It is intrinsic is to recognize and understand who your audience is. Ideally, you’ve created buyer personas and so know who you’re selling to and what they want. Know which social media they use, and consider the way they communicate. Pay attention to tone, frequency, style, and any other characteristics that could.